E.A.S.Y. Social Media. Defy Obscurity so Clients Find You
Obscurity. The main problem small businesses face today is that those who need, value and would invest in them, don't know they exist. Many are frustrated, jaded or overwhelmed by the lack of ROI. The distraction and loss of time posed by a lack of strategic approach to social media further exasperated the social media experiences.
Social media is a minefield to many. Established entrepreneurs, professionals, who know their businesses and clients well, now face the minefield of learning how social media really fits their business goals. New entrepreneurs may believe it's merely an extension of their existing personal social media engagement, but is it?
The E.A.S.Y. Strategy focuses on organic growth strategy that is Effective, Actionable, Simple and Yours. In this talk, I'll look at what it takes to:
- Set Feasible Goals/KPI: Simple goals on social media to help reframe how it can actually help.
- Establish Sustainable, Client-Centric Community: Actionable tips for getting existing clients to connect with (& refer) you.
- Streamline Content for Time and Quality: Tips for sourcing and posting consistently on social media, in less Time.
I hope you walk away with a sense of freedom; 'permission' to honour your time and goals while supporting your clients on social media. Get clear on how you can manage expectations when you're not online 24/7, and why 50 client followers is better than 5,000 1-time visitors.
Speaker Bio, Crystal-Marie Sealy, MBA
MBA, president and founder (2009) of Successiory and the E.A.S.Y. Strategy, Crystal-Marie's career that began in 2001, spanning marketing communications roles in both private and public sector, from environmental engineering consulting and small business to government and universities. In 2014, she facilitated her signature workshops.
In 2015, Crystal-Marie was nominated for the CAMP Entrepreneur of the Year Award and became an Amazon.ca bestseller with her Chapter in “DYNAMO Diaries - Volume 1: Success Secrets of 21 Shining Stars”. Iler Campbell invited Ms. Sealy to speak on a panel at the Tools Conference 2015 and Bank of Montreal (BMO) paid her for internal training.
Crystal-Marie also delivered her signature talks on social media strategy at GroYourBiz Advisory Boards in Aurora, Toronto, Mississauga and Hamilton, as well as at the Toronto Public Libraries at Agincourt, North York Central, Maria A. Shchuka, Eatonville and Bloor/Gladstone.
For more about Crystal-Marie visit www.successiory.ca
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