E.A.S.Y. Social Media. Defy Obscurity so Clients Find You
Obscurity. The main problem small businesses face today is that those who need, value and would invest in you, don't know you exist.
Enter social media. Public hype and contradictory gurus say it's the magic pill. So, why are so many are frustrated, jaded or overwhelmed by social media and the lack of ROI? Lack of strategy or low-level strategy rooted in 'free' hype that promises the world, don't work in the long-term. A clear understanding of your unique business and sales funnel, does.
I've created the E.A.S.Y. Strategy focused on organic growth strategy that is Effective, Actionable, Simple and Yours. In this talk, I'll look at what it takes to:
Set Feasible Goals/KPI: Simple goals on social media to help re-frame how social media can actually help you.
Establish Sustainable, Client-Centric Community: Actionable tips for getting clients to connect with (& refer) you.
Streamline Content for Time and Quality: Tips for sourcing and posting consistently on social media, in less Time.
I hope you walk away with a sense of freedom; 'permission' to honour your time and goals while supporting your clients on social media. Get clear on how you can manage expectations when you're not online 24/7, and why 50 client followers is better than 5,000 1-time visitors.
About Crystal-Marie Sealy, MBA. Speaker's Bio
Good-bye rat race. Hello Blue Ocean. Earn more. Work less. Serve better clients, better.Entrepreneurship isn't 24/7 for everyone. It Can truly energize you, and your clients. Often, leadership and high-end entrepreneurial audiences are silent about how unsustainable the 24/7 business model is because - it is considered "weak" or "lazy" by many. As a keynote speaker,my invitation to be honest leaves your audience ready to unapologetically own their desire for a more sustainable pace, more mindful business models, that allow for greater impact.
Keynote speaker, Crystal-Marie Sealy, MBA, strategy consultant, author, president and founder of Successiory, began a very diverse career in 2001. In consulting, marketing communications and strategy roles, her employers and clients spanned private and public sector, environmental engineering consulting and entrepreneurial strategy, to provincial government and universities. Today, she empowers clients to create, "Your E.A.S.Y. Affluence Business Model™ by Successiory", a signature strategy consulting service focused on pricing, process, people (+ social media) and feasible schedules. She invites (not directs) premium service entrepreneurs, consultants, creative professionals, often introverts and women, to create unique business models that truly energize them.
Since 2004, she has delivered over 30 talks, including her signature workshops by 2014. In 2015 alone, Crystal-Marie spoke at over 15 events. was nominated for the CAMP Entrepreneur of the Year Award and became an Amazon.ca bestseller with her Chapter in “DYNAMO Diaries - Volume 1”. Past speaking clients and events include Iler Campbell's Tools Conference 2015, Bank of Montreal (BMO), GroYourBiz™ Advisory Boards, Toronto Public Libraries, DivaGirl Conference 2016 and more.
Crystal-Marie values self care, free will and individual sovereignty, in life and in business, believing that this is what creates a healthy global community. She is also a dancer, and lives with her partner and daughter in Montreal, Quebec, Canada.
She accepts paid professional speaking invitations for live and virtual events. For more about Crystal-Marie explore her profile here, her eSpeakers.com profile or explore her talks for topics relevant to your audience.
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[©Successiory c/o Crystal-Marie Sealy. First launched 2015 December. First posted publicly 2016 April 29, 6:51 PM]