Social Media Following Versus Community

Social Media Following Versus Community

As with all tools, social media works best when used as it was designed to be used. Social media was designed for community. So whether you're a business owner or a corporate professional, social media community is more valuable in the long term that a large, inactive, social media following.

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Social Media Connections: Show me your friends

Social Media Connections: Show me your friends

This is part 1 of the "Social Media Connections" series. "Show me your friends and I'll tell you who you are" is not necessarily true in life, but in social business, it's easy to get pigeon-holed. This post discusses some of the risks involved in leveraging wide-net social media tactics that attract a large number of people, few of whom will remember you tomorrow. It encourages you to examine the long-term impacts of certain tactics as well.

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