SEO, Social Media, Digital? What's the difference?

SEO, Social Media, Digital? What's the difference?

"Sales and Marketing. It's the same thing!" Talk to anyone in sales or marketing about that. Many of us, including recruiters, don't differentiate between SEO, Social Media and Digital. In fact, those new to each of these fields try to wear all of these hats, until they learn the depth of each. This means that those they serve never get the depth of any. They're not all the same.

Read More

Who you follow on social media

In my previous post I went into some detail on the importance of narrowing your focus in identifying who you want to attract to your social media community. I highlighted the importance of knowing who that is, not just to ensure that your community is relevant, but so that you have a persona to visualize when you're posting. You have an idea of who you're talking to. This post goes into the other side of community. Not who follows you, but who you follow, and it's impact on content.

Read More

Who makes up your social media community?

Who makes up your social media community? Technically, you should have some idea. I hope this blog post helps you to revisit your reasons for getting on social media in the first place. Who did you want to connect with, there? Hint: It's not 'everyone'.

Read More

Organic Growth & Attracting the Best

I've been back and forth about writing this post because it holds us accountable to a higher standard. Many seem to have been told that a great following means your social media manager is doing a good job, but when you look at your analytics, it may tell a different story. This post discusses true organic growth and its long term reward.

Read More

What is Social Media for Business?

What is social media for business (or rather, what 'are' social media)? This article first takes you back to the basics to, first, answer "what are social media" before we delve into what these media can do for us as business owners. The important thread throughout this blog post is this: social media are community-first. Any benefit that they provide to us, as businesses, should not damage the inherent value of social media, but enhance it.

Read More