I've seen a resurgence in the number of companies using personal LinkedIn profiles as company pages. I get the appeal. I've had multiple clients faced with the same dilemmas...Read More
You're busy. You haven't found time to create the caliber of content that truly reflects you, so "Where do I find content to post on social media?" Let's streamline your content search. The content calendar is your canvas, but having sources ready cuts your posting time in half. Let's explore this further.Read More
What would you do with more time, more brain space, to invest in your business?
How has social media been working for you, lately? You have been putting in a lot of time, but have you been getting the return you'd like? It is widely accepted that your social media engagement rate will stay between 0.01-0.5%. In fact, some say that 0.5% is amazing. Do you accept that? Why?Read More
I've been back and forth about writing this post because it holds us accountable to a higher standard. Many seem to have been told that a great following means your social media manager is doing a good job, but when you look at your analytics, it may tell a different story. This post discusses true organic growth and its long term reward.Read More