"Respect your own time or no one else will." --- Dr. Marla Gottschalk
I've been getting quite a bit of feedback on how much social media is a waste of time for professionals who are actually doing business. I know it feels that way. Have you been grabbing all the 'cheap' and 'free' advice, webinars and more, as they come? Take a step back. You're strategic with your business (hopefully). Do that with social media. It really doesn't have to be a waste of your time.
Social Media Vampires
Today I read Dr. Marla Gottschalk's post, Respect Your Own Time or No One Else Will, and it reminded me of what a huge obstacle this is to many of the entrepreneurs who are actually best positioned to succeed on social media. These seem to be the top wastes of time for solo business owners:
- Noisy Newsfeed. The newsfeed is what you see first when you go to your Twitter, LinkedIn, Facebook, etc, accounts. It's what you get from the people and organizations you follow. Only, most of us don't just follow who we want to read. This means we rarely have a newsfeed we want to read.
- Sourcing Good Content. For several reasons, no one can be the only voice within their social media communities. One is that you simply don't have time to create all that content, but how do you find consistently good quality content? Even professional content marketers deal with this.
- Distractions. This varies but it's largely fear of missing out (FOMO) on something. That could be news, responding in a timely manner, keeping up with industry changes - all have a place, but they're not the priority every hour. This is before the cute or funny videos and much-needed inspiration.
If your stomach's churning a bit just seeing these, I have a few 'band aid' fixes.
Eh-hem. Take Your Time Back
I want to stress, again, that being strategic about social media is the most effective way to, not only save time on social media, but to get an actual return on the time you invest there. In the interim, these should help.
- Focused Newsfeed. On Twitter, Instagram, Facebook, stop following anyone whose posts you won't read or enjoy. It sounds 'harsh, but if you won't read or buy from them, aren't you giving them false hope? Follow those you enjoy reading, learning from, and you'll see the difference.
- Sourcing Good Content. Your focused newsfeed works 2-fold. You'll not only read, but you'll have more relevant, quality content to share. Invest an hour up-front to find 5-10 blogs, websites, etc, that consistently share what helps you best help your clients. Follow them on social media, et voilà!
- Eliminate the Distraction. Sure, the above points are great. I say follow information, inspiration and those who reinforce your perspective. To really remove distraction, however, 'put social media in it's place' on your Calendar. Check in then, and only then. Automation tools like HootSuite further cut down on your time commitment, so use it if you can.
Here's hoping these social media #ProductivityHacks help you breathe a little easier. Enjoy!
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Crystal-Marie Sealy, MBA, is a business strategy consultant focused on social media strategy for established solo entrepreneurs and professionals. The president and founder of Successiory and the signature E.A.S.Y. Social Media Strategy program, Crystal-Marie works with serious professionals who want to save time on social media, while creating sustainable client community. She also delivers workshops and speaks at conferences on business strategy for social media. Connect with her at www.successiory.ca
This blog post was adapted and shared in the LinkedIn Pulse Series, #ProductivityHacks, where professionals share their secrets to being more productive. Read the LinkedIn posts here, then write your own (use #ProductivityHacks in the body).