“Be everything to everybody and you’ll be nothing for yourself.” — John Rushton
We've all heard this, but after we "nod, smile and agree", for the hundredth time, how and where do we actually apply it?
Service Pricing Application
Have you applied this to your Pricing as well? A few quick steps, if you’re still losing time and revenue-generating hours to “negotiators”. The big step many of us have yet to take in cementing our pricing is understanding, ourselves, why we've set these prices. If you're simply following the market visible among the low-hanging fruit, ask yourself "How many businesses survive with these prices, in this industry, in the long term?" Do the research. What's the answer?
Here are three (3) practical points that may help you to have a different intrinsic discussion, shaping a different pricing conversation when you 'face the world':
1. Get clear, internally, on what it takes for you and your business to #thrive in the long term — sustainably.
2. Find the market, the community, that:
• Already knows they need your offering.
• Values that offering as you do.
3. Walk away from anyone else. Put that energy into staying focused on those who want and need what you offer.
These 3 simple steps are more likely to keep you grounded in, focused on, why you do what you do at this price, removing the illusions of guilt, fear and defensiveness that arise when you run into those who can’t afford you. If nothing else, you'll wind up with a better client base.
Need a hand?
It is often easier said than done, for some of us. This is not a popular path. Whether you don't know where to start, or you know exactly what you have to do, but need a safe space to return to occasionally to help you stick with it, I'm here. If you need a quick session, a moral boost through my monthly e-newsletter or those weekly uplifting reminders on social media (see icons below), let's connect and get you to the next step. Let's chat!
Have a great day!
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Crystal-Marie Sealy, MBA, is a speaker and business strategy consultant focused on pricing, social media and feasible schedules, for established small businesses, entrepreneurs and high end professionals. President and founder of Successiory and her signature E.A.S.Y. Strategy process, Crystal-Marie works with professionals who want to build sustainable (livable) business models around their lifestyles and create sustainable client community on social media. She also speaks and delivers workshops at business and motivational conferences on business entrepreneurial strategy for pricing, your schedule and client social media community. Connect with her and subscribe at www.successiory.ca