On April 1st 2017, I wrote about forced reciprocity on my personal blog - but I didn't write it as an April Fool's joke. Its a real thing. As a speaker, my motivational message (in life or in business) is always an invitation to step into the freedom of authenticity, without rebellion or resentment, so I'm sensitive to where the need for that freedom shows up in our everyday lives.
Do you read e-Newsletters or just write them?
This would have been a clearer question to ask my Alignable community, in retrospect, but if you read the question, then look at the answers, you'll see how few people really answered the question. Most of us are just spread too thin to read much in detail. Language teachers get a headache with that, but communications specialists would remind me that as the communicator, you have to speak to your audience so that they can understand.
So. Do you read e-newsletters or do you just write them? Do you do both or neither? Whatever your answer, are you able to say it without resentment or rebellion to anyone you come across? Many of us subscribe to e-newsletters that aren't relevant to us or those that offer products or services we have no intention of buying. Often, because:
- They're friends' e-newsletters,
- They subscribed to ours on the condition that we reciprocate,
- We subscribed to get a freebie and forgot to unsubscribe, or
- We subscribed a long time ago and our needs have changed.
There are other reasons, but these are the ones I hear most. All of these carry unnecessary baggage for all involved.
An Invitation. To You and Yours
You see, the result of all this forced reciprocity is:
- Lots of unread e-newsletters someone put their energy into.
- Lots of groans and stress around checking our e-mails.
- Lots of people wondering why so many people are interested but no one replies or wants to buy.
Marketers have accepted this as the norm, particularly with all the metrics pressure they face daily. What if we just honoured our truth? What if we could shift a whole global culture around the slimy feeling that comes with this, by just saying, "not for me, but thank you for the invitation"?
It's better for readers, who now have the brain space to read what's truly top priority for their goals. It's better for e-newsletter writers and promoters, to know who their true audience is or at least to go find them. Being true to yourself here is better for our friends' businesses in the long run.
This is not meant to bring up negative emotions, but to invite you to be gentle with yourself, your friends and those you've subscribed to under pressure - we're all human. An invitation to bring minfulness into yet another area of your life - release what no longer serves you.
Leading by Example
I truly appreciate those who have subscribed to my e-newsletter. I love writing for you. No exceptions, all who are there agreed to be there, and I keep reiterating that they only stay on if it serves them. After 3 years, I have only 90 readers, with 30-50% reading each month. I believe I've set the stage for only those who truly want to read it or buy what I offer to be there. Thank you.
Honouring myself, I've begun unsubscribing from everything, so that I now follow those I appreciate on social media, and so that my:
- Business e-mail account is now for clients, paid invitations to speak and profitable and transparent collaboration that truly benefit clients.
- Personal e-mail account is for actual connection.
What feels right to you? Your true friends will understand. If nothing else, your actions will leave you with a more genuine community and more energy, which is always a benefit that comes with being true to yourself.
About the Author
Crystal-Marie Sealy, MBA, is a keynote speaker and entrepreneurial strategy consultant focused on sustainable business models for established entrepreneurs and professionals transitioning to entrepreneurship. President and founder of Successiory and her signature "Your E.A.S.Y. Affluence Business Model™ by Successiory", Crystal-Marie works with professionals who want to build sustainable (livable) business models around their lifestyles and create sustainable client community on social media. She also speaks and delivers workshops at business and motivational conferences on entrepreneurial strategy for pricing, process, feasible schedules and client social media community. Connect with her and subscribe at www.successiory.ca