Many of us want more followers, more relevant followers, on social media. If you're in business, you likely want a percentage of those followers to be leads and clients. That just makes sense. Here, I ask you to explore what you're like as a follower, so you can get a greater sense of your followers' experience. Let's look at you, the Follower!
Just a few challenges
Most of the professionals I've spoken to lately have been seeking to remove the distraction of social media without losing the benefits of Twitter, LinkedIn, Instagram, Facebook. What's your distraction? For me, it's Pinterest. Other popular challenges were:
- Overwhelm: "so much good content, so little time" OR "it's all noise! Where do I start?"
- Engagement: "I don't like/share, because I like anonymity" OR "I like/share everything!"
- Authenticity: "I really just share fun stuff" OR "I only share what's aligned with my values."
What do you relate too, as a Follower? Nothing above? Add your own. Odds are, your followers have the same challenge. Identifying yours helps you serve them better. Welcome!
An Average Tuesday Morning
Remember, we've turned the tables. This is about You, the "busy follower". This video shows a retail business owner. Can you relate?
For the average solo entrepreneur or c-suite professional, focused on the strategic and operations activities of business, it's no less hectic. If we're disciplined, and have set available / project hours, our Tuesdays could look like this:
- 6-7:00 AM: Shower, Check e-mails, Eat something, Workout. News.
- 7-9:00 AM: Client projects / business development.
- 9-10:00 AM: Client calls / check-ins.
- 10-12:00 PM: Continue client projects / business development.
- LUNCH: Often with brainstorming / visioning around solutions.
- 1-3:00 PM: Client / Prospect meetings or sessions.
- 3-4:00 PM: Wrap-up. Tomorrow's operations plan. Industry news.
Where do you fit? Map your own day. Where does the time go?!
Now, this may be an established consultant, coach, graphic designer, doctor or naturopath who's learned to create a schedule that prevents burnout, while ensuring that business remains a going concern. This is not an agency/start-up schedule. Still, we all have 11:00 PM days.
So, when do You have Time for Social Media?
What about you? When do you make time for social media? Look at the first and last lines of the text section. For many of us, social media is a part of our news or industry check-in time. Sometimes, we get the occasional laugh and inspiring message amidst the news, but then it's off to family time, "one last thing" of project time, or something... other than... social media.
Maybe that's not you at all. Maybe you're actually in one or more of these zones:
- Overwhelmed: if you frequently go there to do one thing and get lost in notifications.
- Distracted: if you're spending 2-3 hours of productive hours there (not earning revenue).
- Procrastinating: if you post something when you remember, but really don't go online.
Wherever you are, the first step to your solution is admitting that a solution is needed.
A Few Solutions
Now, I can't stress enough that, Your solution has to be aligned with your personality. Here are a few solutions to help streamline and get social media on Your schedule, until you can hire a social media manager. Remember, the clearer you are on your Own experience, the more you'll understand your clients' and followers' experience.
- Schedule it: weekly/biweekly appointments to automate posts and respond to followers.
- Strategy: if you're clear on why you're there, and have a content calendar, it takes less time.
- Peg Bradshaw: helps you get organized - in mind, space and automation - for Your personality.
No? Want a more Unique Solution?
Let's chat! Let's find a long-term solution that works for you, your habits, your schedule. Book a session or grab some friends and request a group session. Not ready for that? That's alright. Stay on top of other strategic insights. Subscribe to Successiory e-News!