On Maternity Leave, September 2017 to October 2018

On Maternity Leave, September 2017 to October 2018

I'm m.i.a. on maternity leave as of September 25th, 2017, as I welcome my little girl into the world, until October 2018, officially. Thanks for being such great connections, to-date! Here's what I'll be available for when I'm back! ❤ I may write before. If not, you’ll know why.

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SEO, Social Media, Digital? What's the difference?

SEO, Social Media, Digital? What's the difference?

"Sales and Marketing. It's the same thing!" Talk to anyone in sales or marketing about that. Many of us, including recruiters, don't differentiate between SEO, Social Media and Digital. In fact, those new to each of these fields try to wear all of these hats, until they learn the depth of each. This means that those they serve never get the depth of any. They're not all the same.

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Client Followers & Referrals on Social Media

Client Followers & Referrals on Social Media

How do you get clients to become not only Followers, but also your most Authentic Referrers on social media (and everywhere)? It depends on how you engage with them. If you'd like to develop this Client Referral Culture, let's dive in. Why? Well, because 50 followers, clients or referrers, who value and invest in your services, are more worthy of your time, energy and resources than 5,000 1-time followers. What do you think?

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The Real You. On Social Media?

The Real You. On Social Media?

Do you have to sacrifice privacy to be the real you on social media? I say no. It's not easy to put yourself out there, but if you're an entrepreneur, you know (or you're learning) a thing or two about the value of being vulnerable and yet resilient. Here's one take on how to make it work.

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Social Media Habits. A Practical Guide.

As we all wind down a bit for the end of the 2014 calendar year, it's a good time to reflect on our approach to social media. For those of us who became active on social media, what worked? What didn't work? For those of us who're still not touching it, why not? Should you? If you haven't started planning for 2015, this might help you along.

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