Measuring Social Media Is E.A.S.Y.

E.A.S.Y. Social Media Measurement.   © Successiory -

E.A.S.Y. Social Media Measurement. © Successiory -

Value Your Time & Energy

As an entrepreneur, your time and energy are optimally spent on paid clients. This keeps you in business and makes time to support and empower the right clients. This also makes time to reap the rewards of your hard work - R&R, a bath (joke), rediscover friends - have some fun. The same applies to social media.

Even if you're a social media consultant, your core business is your clients' social media, not your own. How do you do more in less time on your social media community? Strategy. Strategy keeps you focused, avoids overwhelm and builds credibility.

Let's Make Social Media KPI E.A.S.Y.

You only know if your strategy works if you can measure success. Measuring success, however, doesn't have to be complicated. Here's the E.A.S.Y. - Effective, Actionable, Simple, Yours - version.

There are a number of amazing tools that help you automate, schedule and monitor your social media activity. HootSuite, SproutSocial, Salesforce and ConstantContact, among others. They're all great but, unless you know that you're looking for, they are overwhelming. What, then, are you looking for? These tools give you information on "metrics" such as:

  • Number of followers
  • Engagement rates
  • Shared posts, who shares posts

Metrics are not your key performance indicators (KPI). Metrics are the measure of your success in achieving your desired KPI. Your KPI are your goals. At first you may not have an idea of your desired numbers, but as time goes by you'll start seeing trends. Here's one example of how to simplify social media performance measurement.

                                   Table 1.0 Sample E.A.S.Y. KPI Table.  © Successiory -

                                   Table 1.0 Sample E.A.S.Y. KPI Table. © Successiory -

Simplify & Stay On-Schedule

The key to making this work is to include it in your existing routine in a way that is not intrusive. If you have 30 minutes to 1 hour every quarter, and you've set up a table similar to this one, you should be on track. It is important that anything you add to your schedule either:

  1. Saves time, money or energy,
  2. Makes money, or
  3. Increase visibility and credibility.

Be it social media or something else. Remember, that's 1 hour that should save you at least 10 hours each month. Let me know how it works for you!

Crystal-Marie S

(2016-Aug-18) On paper, my career began in 2001, spans Successiory (2009), my MBA from the Schulich School of Business (2010), two countries and several industries, including business strategy, social media consulting, environmental and engineering consulting, higher education and more (see LinkedIn). 

In 2015, I was nominated for Canadian Association of Marketing Professionals (CAMP) Awards,Entrepreneur of the Year and became an bestseller on August 9th 2015. I spoke at 12 events in 2015 alone, including several GroYourBiz Advisory Boards, Bank of Montreal (paid), Iler Campbell’s Tools Conference and Toronto Public Libraries’ Small Business (sometimes paid) series. I think I love speaking!

On a personal note, I'm an MBA, entrepreneur, millennial, dancer, author and so much more yet, like you, I don't fit the stereotypes. After years of workaholism and the health and relationship losses that go with that lifestyle, I've stopped 'paying lip service' to terms like authenticity, self care and sustainability. My health scare pushed me into living them. Here's hoping I can inspire you to live and work better without learning the hard way. Welcome. Still curious? More here...

 Subscribe in a reader