Social Strategy - Quick Tips from Successiory

Stay on-strategy while optimizing your growth and revenue

If you follow Successiory's blog, some if this is not new to you, but it's been a while since I've re-iterated these points and I've seen many who can still benefit from them.  

Monetizing is based on a new and credible list I came across recently, but the others are premises I stand on firmly.

Effective execution of a great social media strategy is affected by actions we sometimes overlook.  Before crossing the street, we sometimes forget to look left and right.  Always consider what your end goal is before using new tactics.  These are some tips on things you can control online:

Success of a great social media strategy is also, however, affected by factors that you do not control.  You can monetize your blog and follow or attract followers wisely, but listening to what's on the web about you should also feed strategy implementation.  From managing public company information to managing growth based on internal and external goals and realities, these may help:

  • Do a name search often: claim or deactivate account you didn’t create, or that have wrong (or too much) information about you.  Here’s why: Social Media, a Word to the Wise.
  • Grow at your own pace: this is your brand, your dream and, often, your livelihood.  Don’t lose it keeping up with the Jones’.  InGoodCompany has a great book on this.  More from Successiory.

Regardless of what shiny new items we pick up along the way, staying true to your goals and the strategy behind those goals is key to maintaining success.

Go for gold but stay focused.

Live your Dream | Leave your Legacy

Crystal-Marie S

(2016-Aug-18) On paper, my career began in 2001, spans Successiory (2009), my MBA from the Schulich School of Business (2010), two countries and several industries, including business strategy, social media consulting, environmental and engineering consulting, higher education and more (see LinkedIn). 

In 2015, I was nominated for Canadian Association of Marketing Professionals (CAMP) Awards,Entrepreneur of the Year and became an bestseller on August 9th 2015. I spoke at 12 events in 2015 alone, including several GroYourBiz Advisory Boards, Bank of Montreal (paid), Iler Campbell’s Tools Conference and Toronto Public Libraries’ Small Business (sometimes paid) series. I think I love speaking!

On a personal note, I'm an MBA, entrepreneur, millennial, dancer, author and so much more yet, like you, I don't fit the stereotypes. After years of workaholism and the health and relationship losses that go with that lifestyle, I've stopped 'paying lip service' to terms like authenticity, self care and sustainability. My health scare pushed me into living them. Here's hoping I can inspire you to live and work better without learning the hard way. Welcome. Still curious? More here...

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