$1.5M CEO. Releasing our Judgements on Pricing

Internally, getting clear on what it costs to live well and stay in business helps you better appreciate why you need to raise your pricing. What happens, however, when the conversation turns outward - a prospect, a colleague, your peers? Are you equally as comfortable standing your ground with them? What happens when the pricing part of your client engagement starts?

The second video in my series on pricing, in "Business for Your Lifestyle", I ask a question explores another aspect of our thinking we can gently release to more firmly stand our ground. Our subconscious judgements around pricing. Few of us are trained to think of the actual cost of things we use - production, manufacturing, labour costs that allow manufacturers to also live well. Our judgements make that clear. "Free" and "discount" have been normalized. Ideally, I absolutely agree that we shouldn't be the only beings on earth who have to pay to live here. Until then, we live in a financial system. To thrive, we need to earn more than we spend.

Once we step into business, we're forced to face the real costs, if we're to stay afloat. These judgements that we apply outwardly, however, hold us back. Why? Well, the way we judge others is often the way we judge ourselves. What do you really think of your pricing?

More in this video.

Will You Try It?

Are you up for this relatively quick reflection? If you try it, let me know how it goes. My only tip in this invitation is that you be gentle with yourself. It's the easiest way to release what no longer works and explore mindsets that do.

Need help sealing your new mindset? Let's chat!

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Crystal-Marie Sealy, MBA, is a speaker and business strategy consultant focused on pricing, social media and feasible schedules, for established small businesses, entrepreneurs and executives. President and founder of Successiory and her signature E.A.S.Y. Strategy process, Crystal-Marie works with professionals who want to build sustainable (livable) business models around their lifestyles and create sustainable client community on social media. She also speaks and delivers workshops at business and motivational conferences on business entrepreneurial strategy for pricing, your schedule and client social media community. Connect with her and subscribe at www.successiory.ca

Crystal-Marie S

(2016-Aug-18) On paper, my career began in 2001, spans Successiory (2009), my MBA from the Schulich School of Business (2010), two countries and several industries, including business strategy, social media consulting, environmental and engineering consulting, higher education and more (see LinkedIn). 

In 2015, I was nominated for Canadian Association of Marketing Professionals (CAMP) Awards,Entrepreneur of the Year and became an Amazon.ca bestseller on August 9th 2015. I spoke at 12 events in 2015 alone, including several GroYourBiz Advisory Boards, Bank of Montreal (paid), Iler Campbell’s Tools Conference and Toronto Public Libraries’ Small Business (sometimes paid) series. I think I love speaking!

On a personal note, I'm an MBA, entrepreneur, millennial, dancer, author and so much more yet, like you, I don't fit the stereotypes. After years of workaholism and the health and relationship losses that go with that lifestyle, I've stopped 'paying lip service' to terms like authenticity, self care and sustainability. My health scare pushed me into living them. Here's hoping I can inspire you to live and work better without learning the hard way. Welcome. Still curious? More here... www.successiory.ca/crystal-marie

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